PLAY IT AGAIN SAM (PIAS)
April 20, 2015
Matching their fascinating, enigmatic album titles and lyrics, the Danes’ music follows its own unique path, transporting a pure-pop sensibility through ever-evolving scenery and around exhilarating hairpin bends, making music as layered and expansive as it is charismatic and melodic.
Following Mew’s fifth album No More Stories Are Told Today, I’m Sorry They Washed Away // No More Stories, The World Is Grey, I’m Tired, Let’s Wash Away, they are releasing a career-defining record, this time with the much shorter title of +- (pronounced Plus Minus). Yahoo Music says “certain to thrill databases the world over, and loaded with exactly the same mix of melody, harmony and wow that has made their prior work so distinctly memorable. And it sounds more modern than ever.” The symbols capture the extremities of the band’s DNA: the pop ingenuity – Mew could be the new A-Ha if so desired – and the ambitious expansion of progressive giants such as Genesis and Yes.
The first single, “Satellites,” is a textbook definition of the mixture of pop and musical exploration. The exploration theme is in full swing in the new video as it uses a combination of stark black rooms and ambient, cosmic lights to achieve a truly surreal feel. Each member is basked in a variety of lighting with the ground beneath them and the ceilings above them illuminated. As the video comes to a close a sweeping shot of the night sky above comes into frame, illuminating how very vast the universe is and we are all just satellites floating through space.
It’s very exciting for us to be working with Mew and the PIAS team to bring the band back into the spotlight. With the release of +- rapidly approaching we would love to see this video get into your programming, so please hit us up and let us know what we can do on our end to make that happen! Please contact Andy Gesner at (732)-613-1779 or email info@HIPVideoPromo.com . You can also visit www.MewSite.com for more info on Mew.