MY DARLING FURY
March 16, 2016
There is a bruised elegance, razor-sharp wit, and quirky theatricality about the music of Richmond, Virginia-based band My Darling Fury. With a name that evokes thoughts of vulnerability wrapping its arms around unbridled rage, the indie pop defies genre limitations with songs that celebrate the unpredictability of life and love. On the new album, AOK, the band continues to push their singular aesthetic in new and exciting directions. The video of the same name is one of devastating beauty that perfectly captures their essence.
With a pliant, strikingly beautiful vocals, cutting edge music software and subtle electronic textures all combine with atmospheric dynamics and percussive strokes that elicit more remarkable sounds out of a sampler and a traditional drum kit than predictably expected, the band continues to evolve.
The video for “AOK” is full of urban exploration by way of a pair of skateboarders. As they traverse the cityscape they avoid the usual highways and biways and instead roll down alleys, side streets, and sidewalks, offering a different look at this city. The sun begins to go down and a vibrant light trail is left in their wakes. The darker the night gets the more their lights illuminate the sky and when they find themselves atop a rooftop the city below has become a glorious palette of invigorating color.
Defending the dark horse, embracing optimism, and staring into the eyes of adversity, My Darling Fury invite you to rewrite their future and yours. We’re certain your viewers will embrace them as much as we have, so please don’t hesitate to get in touch to let us know what we can do to help get this video into your programming. Please contact Andy Gesner and the HIP Video Promo team at (732)-613-1779 or email info@HIPVideoPromo.com . You can also visit http://www.MyDarlingFury.com/.