“WAKE AND BE FINE”
April 19, 2011
Hello programming friends, it’s Andy Gesner and the HIP Video Promo crew, fresh off my travels to SXSW 2011! Another amazing festival has passed and my time in Texas this year may have been the best yet, and speaking of Austin, we are thrilled to bring you the new video by none other than Okkervil River! These erudite return to take the stage with their highly anticipated new single “Wake and Be Fine.” The track is the leading single from the group’s upcoming full length album,I Am Very Far, which has the music blogosphere bustling with excitement. Pitchfork and Stereogum have already showered the track with praise, only moments after its studio-recorded reveal. However, the biggest and most exciting surprise came when the band first unveiled the song live and in person on Late Night With Jimmy Fallon, generating a massive reception nationwide. SPIN has even featured an exclusive track by track analysis and preview of the record months before its slated May 10th release, raving that it contains a song that is “a slinky, nocturnal groove, perhaps the sexiest Okkervil cut ever written!”
Okkervil River has earned themselves a massive and loyal fanbase over the last several years with their critically acclaimed records, singles and EPs. The band has made several appearances on national television, including NBC’s Late Night with Conan O’Brien and CBS’sLate Show with David Letterman. Will Sheff, the band’s frontman, was recently nominated for a Grammy for Best Album Notes with regards to the work he recently did with Roky Erickson.
A lot of I Am Very Far was written by Sheff while he was away from Okkervil River, singing for the New Pornographers, producing albums, backing Roky Erickson. The new Okkervil River record was also produced and recorded by Sheff himself! “Wake and Be Fine” resonates with classic Okkervil charm and thick, energetic instrumentation. The track features full string, horn, and woodwind sections as well as choral voices and tympani. This massive dose of ear candy comes bundled with a visual treat. The video features the band up against a white background that flashes the lyrics to the song in a stylized avant-garde display. While the clip is performance based, there is never a dull moment, as the each band member splits into shadows and mirror images of themselves. This creates a euphoric and hypnotizing effect that will keep your eyes glued to the screen throughout the song’s duration.
The band is currently well into their hectic touring schedule. The dates include national and international destinations supporting Arcade Fire and joining up with Titus Andronicus. Okkervil River will remain on the road well into the summer and beyond, so be sure to hit us up for any interview and appearance opportunities.
We are honored and stoked to once again be waving the Okkervil River flag for the good folks at Jagjaguwar. We have lots of Okkervil River stuff on hand, so please reach out to get some goodies for contests and giveaways. You can also visitwww.jagjaguwar.com, and www.OkkervilRiver.com to find out more about Okkervil River.
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For info about Okkervil River’s previous video, “Our Life Is Not A Movie Or Maybe” click HERE
Or for info on Okkervil River’s video, “For Real” click HERE