Sheila E. ft. Gilberto Santa Rosa
“El Rey del Timbal”
Directed by Peter Michael Escovedo
Add date – 4/21/2023
About Sheila E. and Gilberto Santa Rosa
She needs no introduction, yet she merits a parade—Paisley Park’s Queen of Percussion, here she is: Sheila E.! Hailing originally from a working-class, melting-pot family in Oakland, Sheila E. rapidly gained success in her early 20s, playing with fellow superstars George Duke, Lionel Richie, Marvin Gaye, Herbie Hancock, and Diana Ross. While launching her solo career, she simultaneously released a record with her father, renowned Latin drummer Pete Escovedo, and contributed vocals and percussion to Prince’s “Purple Rain.” Over a career glittering with awards and high-profile collaborations, she’s never lost the authoritative and joyful energy she brings to performances and recording sessions worldwide. Sheila E.’s friend and collaborator “Gilberto Santa Rosa” is Puerto Rico’s “Caballero de La Salsa.” A six-time Grammy winner as a bandleader and vocalist, Santa Rosa is also an accomplished actor and comedian.
About the “El Rey del Timbal” video
In 2021, both Sheila E. and Gilberto Santa Rosa received the Lifetime Achievement Award at the 22nd Annual Latin Grammys. Their new single, “El Rey del Timbal,” serves as their collective victory lap and a tribute to those who inspired their illustrious careers. With horns blaring and hearts racing, Santa Rosa croons out the braggadocious lyrics over Sheila E.’s devotional and deft drumming, paying homage to their mutual idol, original songwriter Tito Puente. Grab a partner and surf out a salsa on the spicy confidence of this refreshing cover of the Latin classic.
For extra inspiration, jump into the music video for “El Rey del Timbal.” Beginning in black and white, the film becomes peppered with color as Sheila E., the reigning Reina del Timbal, hammers out her impressive percussion alongside her father and the suave Santa Rosa. With a portrait of Tito Puente looking over them, the band is graced with swagger and skill as they dance their way through the masterpiece. If you find trying to keep up with Sheila E.’s fists of fury is futile—just surrender to salsa!
Want more from Sheila E. and HIP Video Promo?
We are truly honored to partner with the irrepressible Sheila E. once again to promote her brand new “El Rey del Timbal” video! Thank you for considering adding it to your programming and online presentations. For more information or if you’d like us to send some Sheila E. merch for contests and giveaways, just reach out to the HIP Video Promo team at 732-613-1779 or info@HIPVideoPromo.com. Head to SheilaE.com for all things Sheila E.
For more info on past Sheila E. videos, click HERE.