Here at HIP Video Promo, we’ve been working hard to promote music videos since the year 2000. It’s important to us to help younger and independent artists get the recognition they deserve, and it’s exciting to be on the ground floor with artists that become household names (and with over 4500 videos under our belts in 23 years, there are quite a few). Every Friday, we’ll be sharing a “Flashback Friday” video, where we get to reflect on one of our favorite videos from many years ago.
From founding Hüsker Dü to leading Sugar to his solo career, there’s no question Bob Mould has left his mark on the world of alternative rock. His first period of a solo career began in 1988 after Hüsker Dü broke up. After Sugar played their final show in 1995 and broke up the following spring, Mould once again focused on his solo music career. And things were off to the races from there, as he released album after album of his original songs.
Beauty & Ruin, his eleventh solo album, was released in June 2014 and just after it was released we were proud to promote the video for “I Don’t Know You Anymore”, the album’s lead single. “I Don’t Know You Anymore” tells a familiar tale: haven’t we all thought over and over about a person who won’t escape our minds but isn’t in our life anymore?. The video begins with a cameo from The Decemberists’ Colin Meloy, who advises him that if he wants to succeed as an artist, he’s got to update social media constantly, make people believe his music will make their life better… and have a celebrity cameo in every video.
Mould followed up Patch the Sky with Sunshine Rock in 2019, which debuted at 192 on the Billboard 200. Check out BobMould.com for more!
Written by HIP Director of Marketing and Communications Molly Hudelson.