Yes, ladies and gentlemen, closed captioning has been a thing for quite some time. It is the way the viewers can see the words or lyrics that are being spoken or sung while the visual content is being programmed. Since 2005, all broadcast television has had to be closed captioned. Of course, you want your visual content to be considered for programming, but if said visual content is not closed captioned, you’re going to be out of luck, and it won’t be considered.

So how do you get a music video closed captioned? Well, the current delivery services will close caption your video, but ladies and gentlemen, it’s expensive. You certainly want to be saving your resources for other areas of your marketing plan, so spending extra money on closed captioning is not advisable.

And it’s important to note it’s not just broadcast television these days; it’s the Wild Wild West out there! You have OTT platforms like Roku, Amazon Fire TV, Google Chromecast, Sling, Apple TV, Pluto, etc. You have OTT built into LG and Samsung Smart TVs. All of these are exposure opportunities for your music video, and they’re going to want closed captioned content. And as we move forward, it’s going to become a requirement – don’t delay thinking about these important aspects of your marketing now so that you don’t suffer in the future.

So how do you get your music video closed captioned? Simple. You call Andy at HIP! My phone number is 732-613-1779, or you can email info@HIPVideoPromo.com. I look forward to speaking with you, and I’ll answer all your questions about closed captioning and potential submitting to various programming outlets. If you need a video closed captioned, please reach out!