Here’s everything you need to know about closed captioning your music video on YouTube!

Hello everybody! I’m Andy Gesner, the owner and president of HIP Video Promo.

I wanted to share with you one of my most frequently asked questions: “How can I get my video closed captioned?”. Watch this video and reach out to the HIP Video Promo team to learn more: 732-613-1779 or email info@HIPVideoPromo.com.

 

Yes, ladies and gentlemen, closed captioning has been a thing for quite some time. It is the way the viewers can see the words or lyrics that are being spoken or sung while the visual content is being programmed. Since 2005, all broadcast television has had to be closed captioned. Of course, you want your visual content to be considered for programming, but if said visual content is not closed captioned, you’re going to be out of luck, and it won’t be considered.

So how do you get a music video closed captioned? Well, the current delivery services will close caption your video, but ladies and gentlemen, it’s expensive. You certainly want to be saving your resources for other areas of your marketing plan, so spending extra money on closed captioning is not advisable.

And it’s important to note it’s not just broadcast television these days; it’s the Wild Wild West out there! You have OTT platforms like Roku, Amazon Fire TV, Google Chromecast, Sling, Apple TV, Pluto, etc. You have OTT built into LG and Samsung Smart TVs. All of these are exposure opportunities for your music video, and they’re going to want closed captioned content. And as we move forward, it’s going to become a requirement – don’t delay thinking about these important aspects of your marketing now so that you don’t suffer in the future.

So how do you get your music video closed captioned? Simple. You call Andy at HIP! My phone number is 732-613-1779, or you can email info@HIPVideoPromo.com. I look forward to speaking with you, and I’ll answer all your questions about closed captioning and potential submitting to various programming outlets. If you need a video closed captioned, please reach out!

 

I am also asked, “How do I close caption my video on YouTube?” Now it could be argued, “Why would close captioning on YouTube be such an important thing?”. Well, subtitles to your art are extremely helpful to the creative and the viewer. It is very important to have your visual content on YouTube closed captioned. Now, yes, it is true that YouTube will offer up a closed captioned file to your visual content. But if you take a moment to click on the CC in this video, you will see that closed captioning not only comes up, but in this particular transmission, it is spot on! Having correct closed captioning on your YouTube music video pays big dividends. Why is this? Because YouTube prioritizes music videos with accurate closed captioning – and certainly, YouTube being owned by Google will substantially help your search engine optimization for your music video.