Here’s the ideal release strategy for your next song and music video!

Hello everybody! It’s Andy Gesner, the owner and president of HIP Video Promo. We’ve got something cooking here at HIP that you really need to know about. We are calling it The 60 Day Grind. Yes, if there is one thing for certain, it’s all about consistent, sustained promotion – failure to plan is like planning to fail.

So now, along with everything we’ve been known for – music video promotion, social media marketing, and YouTube playlist pitching – we’re bringing in the Spotify component! Spotify is now more important than ever. If you’re releasing a video, that means you’re releasing a song. The 60 Day Grind begins a little bit out from the song release- we’re gonna help you pitch your song to the curators of Spotify editorial playlists. They’re very selective, and making a 500-character pitch that really sizzles will move the needle and catch their attention, so they want to listen to your song and then add it to a Spotify editorial playlist.

Song release day is a big day. If there was ever a day to draw attention to yourself, it’s on the song release day. We spend a couple of weeks preparing for that moment by creating social media content on your behalf. Helping our clients with this mind-numbing, labor-intensive, yet very important aspect of your creative journey will free up your time and provide a much better return on investment. Certainly, when the song releases, you want to be at the door of your party, greeting everybody. We’re going to help you with all these things – having assistance from people you can trust, like your friends at HIP Video Promo, could make a big difference. Then, of course, you’re lining up for the music video release. What an important day! Leading up to that, we’re going to help you create events. If you’re not being eventful and telling stories around your music, you’re missing out on what is now a hugely important part of your musical journey.

Of course, you want the story right. We’re all creatives here too, and we know how hard it is to tell your own story. We’ve told over 4,300 stories for our clients over twenty-two years, so we are well-equipped to write the kind of pitch that is going to make the reader want to check out your art, videos, social media, Spotify… all that content you need to really stand out. That’s what my team and I here at HIP are all about.

We have clients that have signed up for The 60 Day Grind. And if you’d like to learn more about it, we make it super easy. As the person in charge, you can call or email me. I very much enjoy speaking to my clients because we appreciate how much time, effort, and resources have gone into creating your next song and your new music video. Call me at (732) 613-1779 or email me: info@hipvideopromo.com. Ladies and gentlemen, if you’re going to go, GO BIG! Reach out to me and we can chat about your new project!