Introducing Alvvays (Polyvinyl Records)

Rarely does a band come along that creates a sound so instantly soothing and blissful that it captures your heart before the chorus even hits. Polyvinyl Records latest signees, Alvvays, pull this off in spades, resulting in an extraordinarily joyous experience for the lucky listener. Delicately blending elements of 60’s inspired indie pop and the sounds of some of the best heart-wrenching female-fronted alternative bands of the 120 Minutes era, within a year of their inception the Toronto-based quintet have already found their sweet spot. Think Best Coast meets Belle & Sebastian. Since its release earlier this year, the band’s self-titled debut record has been met with universal praise, quickly establishing Alvvays as one of 2014’s must-hear acts. Nylon Magazine calls them “…a complete collision of everything we already love: singalong lyrics, a guitar- driven backbone, and a sun-drenched vibe…” HIP Video is exceptionally pleased to present the band’s bittersweet new video for their winsome single, “Archie, Marry Me.”

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Here at HIP Video Promo we’re thrilled to bring you this music video promotion.