Singing the Motown songbook at his elementary-school talent shows came first, then came the church choir, an active choir that would often leave its west-side base for public performances downtown. It was at one of these performances that Rashad was discovered by former New Edition and Bell Biv DeVoe member Michael Bivins, who was launching his own label. A 14-year-old Rashad would make his debut as Ray Ray on the 1999 album Michael Bivins Presents the Adventures of the Biv 10 Pee-Wee All-Stars. Rashad’s musical endeavors only continued to get more and more exciting all through his late teens and early twenties as he recorded under the management of Big Ticket Music Group, owned by Atlanta Falcons running back Warrick Dunn. Through his relationships there, Rashad ended up recording his independent album People Call Me Ray Ray, which landed in the hands of Grand Hustle Entertainment — home to Southern rap stars T.I. and Young Dro — and soon Rashad was in Atlanta, writing and recording his Grand Hustle/Atlantic Records debut. The first single, the smooth “Tell ‘Em What They Wanna Hear,” became a huge hit on urban radio and featured T.I. and Young Dro trading verses. Rashad was recently featured in numerous popular outlets including WorldStarHipHop, HipHopLead, Sandra Rose, All Music Guide and the Kiss FM website.
Continuing to ride on his growing wave of success, Rashad hopes to take the urban and mainstream crowd by storm with his latest single “Keep It 100.” To up his swagger, Rashad employed Ciara “1,2 Step” producer Jazze Pha to work and appear with him on the track. Some of you might know Pha for his signature trademark of hollering out “Ladies and Gentlemen!” at the beginning and endings of tracks he’s a part of.