ELEVEN SEVEN MUSIC
“WHO’S GOING HOME WITH YOU TONIGHT?”
September 5, 2008
Greetings cherished programmers! It’s Andy Gesner and the staff from HIP Video Promo. Here at HIP, we always look forward to new clips from Trapt. The Los Angeles hard rock band have always embraced the music video form: not only does the band look terrific in performance, but their spots are always visually engrossing and conceptually rich. Last year, it was our great pleasure to help promote the clip for “Stay Alive”, the hit single from the band’s concert set. You’ll remember the stunning claymation – a twisting, shapeless statue that sprung to life, mutated as it grew, and then fled from an equally amorphous predator through a bizarre and dreamlike landscape. The “Stay Alive” clip reinforced Trapt’s reputation for thoughtful hard rock: here was the rare band with thoughts as heavy as their guitar sound.
And as they’ve continued to make records, that sophistication has intensified. Their latest set Only Through The Pain (also the name of a social-networking site of the web-savvy band’s own devising) is Trapt’s most musically ambitious yet. It’s also their most tuneful: “Who’s Going Home With You Tonight?”, the lead single, sports a singalong chorus worthy of Mötley Crüe, Linkin Park, or even Green Day. But this is no pop-punk group – Trapt may be melodic, but onOnly Through The Pain, they keep things raw and immediate. The still-young quartet has already toured with Nickelback, Chevelle, and Papa Roach, and they’ve spent this summer slugging it out with the heavyweights at the Crüe Fest Tour.
Aided by storied producer Garth Richardson (Rage Against The Machine, Atreyu, Red Hot Chili Peppers, Melvins, too many others to list), Trapt has realized the fullest and most exciting sound of their career. The guitars on Only Through The Pain are simultaneously rough-edged, muscular, and silky-smooth. On songs like “Who’s Going Home With You Tonight?”, the six-string riffs are every bit as infectious and ear-catching as the melodies. Even before the album was released, Rock Band made the song available as a bonus download for players; once Pain dropped, it made its debut at number eighteen on the Billboard charts.
Hard rock bands often make simple, no-frills videos – but Trapt is no ordinary hard rock band. They’ve shot narrative clips and formally experimental ones, too, and their own performances in front of the cameras are always comfortable and assured. With his television-lead looks and his impressive physique, singer Chris Brown cuts an impressive figure: he’s commanding, dynamic, and occasionally inspiring. The rest of the group is just as imposing, and in the “Who’s Going Home With You Tonight?”, they stalk the stage like tigers unchained, hurling their song at the rapt audience. Roughnecks they might be, but they can tell a romantic story convincingly on film: who could forget Brown’s sexy idyll with Michelle Trachtenburg in the clip for “Echo”? The “Who’s Going Home” video also stars a gorgeous young woman, and one busily and blithely overplaying her hand. As Trapt performs, she stalks the floor of the club, flirting with different guys but committing to none, wresting herself from the pleading arms of potential paramours. But by the end of the night, the joke is on her – she’s unable to connect with any of the men who’ve chased her. She couldn’t make up her mind, and at the end of the game of musical chairs, she’s left alone in a back alley, cooling her ardor on the wet pavement.
We are stoked to be working with Sam Alpert and Eleven Seven Music on Trapt’s new video. We have plenty of copies of their new full length album Only Through The Pain, so as always we are here for your on-air giveaway needs. If you need more info, call Andy Gesner at 732-613-1779 or e-mail us at [email protected]. You can also visit www.elevenseven.net or www.Trapt.com to find out more about Trapt.
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For info on Trapt’s previous video “Stay Alive” click HERE