New Ivory have already established themselves as prominent up and comers in Europe, having completed several treks across the Eurozone and the United States with the release of their first EP, Arrows and Signs, including dates with 30 Seconds to Mars, You and Me at Six, and Wombats. This allowed the group to get discovered by Steve Aoki and Dim Mak Records. The group was also praised by blog sites like Indie Is Not A Genre and The Stark Life. Indie Is Not A Genre especially raves about the band’s ability to deliver promised rock hooks, claiming that “while there seems to be a constant neglect for guitar music in the British and European music scene, every now and then a decent rock band surfaces who still know how to play.” With New Ivory, you have the chance to give this much deserving young group the stateside history and buzz that their clever songwriting deserves.
“Something You Should Know” leads the way for New Ivory’s full length debut, which will be hitting the marketplace later this year. The band has just recently hit the studio with producer Maurizio Baggio and had the album mixed by Joe Marlett (Foo Fighters, Queens of the Stone Age, Blink 182) to deliver the loud impact of big guitar rock within their arsenal of sounds. While the boys are indie at heart, New Ivory delivers the loudest bang on this side of the Gallagher brothers’ Oasis, with a massive vocal hooks and dirty guitar riffs and solos. With Brit rockers like The Artic Monkeys and The Subways making a big splash in the States, New Ivory have both the glam and the brawn to sweep listeners off their feet from coast to coast.