September 16, 2011
Get ready to traverse an expanse so vast, that if you had tried to imagine it before watching this video, it wouldn’t match up! It’s Andy Gesner and the HIP Video crew with the second video from Bon Iver’s high profile new record Bon Iver titled “Holocene.” Prepare to have your heartstrings elegantly plucked and experience for yourself why Bon Iver is one of this year’s most talked about new artists.
As some of you already know, after the release of Bon Iver earlier this summer, Bon Iver has become the most talked about name in the indie music scene, breaking through into the mainstream audience. What started as a humble escape in a remote cabin in Northwestern Wisconsin as a form of recovery from a series of transitional events, ended up as the full-length debut For Emma, Forever Ago, one of the most universally revered records of the past several years: perfect reviews and “best of” lists from Mojo, Uncut UK, Stereogum, Rolling Stone, Pitchfork, a feature in the ultra-popular Twilight movie New Moon, and a collaboration with Kanye West. Bon Iver then followed the anticipation with an equally impressive second release, which earned him major features in SPIN and Rolling Stone, a 9.5 review fromPitchfork (who rarely give out anything over a half a dozen), constantStereogum attention, and a loyal following that even includes The Huffington Post, who refer to this new single as “stunning.”
“Holocene” is the type of video that will make immediately want to leave your seat and book a flight to Iceland. Directed by Nabil Elderkin, who is famed for his video work with for Kanye West, Mos Def, and Odd Future’s Frank Ocean, the video follows the footsteps of a young Icelandic boy traversing the island’s volcanic landscape and shoreline; using Iceland’s dramatic geological beauty to conjure up the atmosphere the song tries to convey. The video was premiered by National Geographic in late August and has since taken the internet by storm, landing features in every major blog and website. It won’t be long before you are consumed as well, as the video effortlessly summons the young excitement of exploring a new world. When asked why he chose Iceland, Elderkin stated, “It looked like Mars to me, so I always wanted to shoot there. When Bon Iver gave me the reins on this video, I knew it had to be filmed there.” The breathtaking footage plays along with the vastness of the song, which was recorded in a remodeled veterinarian medical clinic swimming pool attachment and features the signature Bon Iver falsetto vocal delivery. The song starts with just a single plucked guitar and then opens up to a much wider array of instrumentation to create a sense of constant growth.
We are very excited to bring you this amazing video from the Jagjaguwar crew. The band will be touring all over the United States this fall and will head to the UK towards the winter. We also have copies of the new record available for you if you haven’t got your hands on it yet, so get your requests in now! If you need more info, call Andy Gesner at 732-613-1779 or e-mail us at info@HIPVideoPromo.com. You can also visit www.Jagjaguwar.com or www.BonIver.org to find out more about Bon Iver and the tour dates near you.
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For info about Bon Iver’s “Calgary” video, click HERE