August 24, 2012
Somewhere along the way, Fang Island lead singer Jason Bartell took the leap from being not just a skilled guitarist but also the front man of one of Sargent House’s most talked about projects. Just like when Phil Collins was snatched from behind to drums to become the frontman of Genesis, Bartell stepped up to the mic and the synergy and persona came right out, making us suspect it has been there the whole time. But unlike Collins replacing Gabriel and transforming Genesis into a pop hit machine, Bartell has an even greater task in taking one of the most beloved instrumental acts on the scene today and turning them into a full fledged rock and roll band with soaring vocal melodies and lyrics.
Fortunately for all curious parties, on the band’s new album, Major, the band fully embraces the challenge and has put together a collection of songs that take the self-described sound of “everyone high-fiving” one step further. BBC Music says Major is impossible to walk away from “without a big dumb grin plastered from ear to ear” and critics on both side of the Atlantic are lining up to sing the praises of Fang Island and their ambitious transition from instrumental gurus to rock and roll champions.
If you’re wondering how we pulled a Genesis reference earlier, perhaps it’s the feel-good 70’s vibe of the new video for “Sisterly” that inspired the random reference. The band is seen in all of their glory, performing on what feels like a glorified cable access show from decades past. Accompanied by a trio of lovely backup singers the band has barely hit their stride when we realize something is amiss. In an almost Inspector Gadget-like scenario, we see only the hands of a master manipulator who proceeds to vanquish the backup singers one by one and in a variety of methods as well as to test the band’s resolve by literally throwing everything but the kitchen sink at them. The band quickly embraces the chaos and feeds off the energy, which fuels a spirited performance. But unlike Dr. Claw, this mastermind reveals their true identity at the end, saving the best surprise for last.
We’re very excited to be working with the fine folks at Sargent House once again to bring you this tremendous clip. If you’d like to get your hands on copies of Major, or would like to catch up with the band on tour when they come to your market, don’t hesitate to be in touch. For more info you can contact Andy Gesner and the HIP crew at (732)-613-1779 or email us at info@HIPVideoPromo.com. You can also visit www.SargentHouse.com for more info on Fang Island.
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For info about Fang Island’s’“Daisy” & “Life Coach” videos, click HERE