Artist:
OF MONTREAL
Label:
POLYVINYL RECORDS
Video:
“COQUET COQUETTE”
Director:
Jason Miller
Add Date:
September 2, 2010
Hey there, programming friends! It’s Andy Gesner and the HIP Video Promo staff bringing you a new video from a perennial favorite! In our minds, indie pop veterans of Montreal can do no wrong. We’ve worked with the band since 2005, and the next video they’re bringing to the table is the eighth HIP will be promoting. For years, we’ve seen this band evolve in their musical style and visual impact. Their video for “Coquet Coquette” is no different and acts as a great stepping stone into what of Montreal will be offering up next.
Each time, of Montreal has come up with a new treatment for their videos. With “Coquet Coquette,” the band has taken the completely theatrical approach by featuring a battle where you’re left wondering who was meant to be the victor. This isn’t your typical gory battle where men (and even some women) stripped down to loincloths all out attack each other from out in the water and onto the beach. There’s a certain mythical artistry to this war – from the hues of blue to the way the red from the blood of those who have fallen pop. In the end, few are left standing. You get completely enraptured by the visuals and the way it blends so well with the infectiously catchy sound that is so key to this group (who are now up to 8 members). The surrealism that they’re known for in their videos is taken to a whole new level with “Coquet Coquette.”
It’s hard to expect anything less from of Montreal, who has been around for almost 15 years. When we mention evolvement, just listen to the track itself, which is laden with sharp guitars, actual use of live drums and just a hint of funk and R&B. All the while, of Montreal frontman Kevin Barnes inevitably delivers with his immediately recognizable voice.
“Coquet Coquette” is the lead single from of Montreal’s 10th album, False Priest, which is due out in mid-September. That R&B influence present in “Coquet Coquette” is an approach that Barnes has honed in on in this new album, which features guest vocals from genre sirens like Solange Knowles (Beyonce’s sister) and the year’s most renowned breaking artist Janelle Monae (who will be joining of Montreal on the road this fall). Barnes even stepped out of his Athens-based home studio to record False Priest at LA’s Ocean Way Recording and collaborate with producer Jon Brion (of Kanye West, Fiona Apple and Elliott Smith fame). Regarding the much anticipated album, Barnes told Pitchfork.com, “There’s a lot of very dancey, very funky songs … We try to have these ‘holy fuck’ moments where you’re really having your mind blown, especially if you’re listening to it on headphones.”
of Montreal is a Polyvinyl classic for us and simply do not know how to disappoint. Their video for “Coquet Coquette” is another impressive clip, and we’re beyond thrilled that we get to work with the whole team again. If you need more info, call Andy Gesner at 732-613-1779 or e-mail us at info@HIPVideoPromo.com. You can also visit www.PolyvinylRecords.com orwww.ofMontreal.net to find out more about of Montreal.
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For info about of Montreal’s “An Eluardian Instance ” video, click HERE
For info about of Montreal’s “Id Engager ” video, click HERE
For info about of Montreal’s “Gronlandic Edit” video, click HERE
For info about of Montreal’s “Suffer For Fashion” video, click HERE
For info about of Montreal’s “Heimdalsgate Like A Promethean Curse” video, click HERE
For info about of Montreal’s “Requiem for O.M.M.2” video, click HERE
For info about of Montreal’s “Wraith Pinned to the Mist and Other Games” video, click HERE