HIP Picks: New Videos from Ivan the Greatness and Somesh Mathur | 4/14/2023

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New This Week: “Power 2030” music video from Ivan the Greatness and “Hallelujah” music video from Somesh Mathur

As we move through April, the great new videos just keep coming and we have two exciting clips to share this week! The latest HIP Picks – Weekly Client Roundup is here; take a look at the videos, and learn more about the clips by reading below.

“Power 2030” Music Video: Ivan the Greatness (rap)

Ivan the Greatness burst onto the scene at age 11 with a performance on the Ellen Degeneres show. “Power 2030” is a drum-heavy electronic anthem to motivate people who don’t do it for the money. The video (directed by Paul Warner) transports us to a new world – almost like a real-life video game.

“Hallelujah” Music Video: Somesh Mathur ft. Zakir Suthar & Harmaan Nazim (Indian/international)

Mumbai-based multi-instrumentalist and singer-songwriter Somesh Mathur aims to bring his New Age Bharaat genre to worldwide audiences with the album Mother Maa. He’s now shared “Hallelujah”, complete with a video that he directed with “BABY” PRIYA, AASHISH REGO, and K.C.LOY. Overflowing with musicality, the masterpiece features dozens of instruments and features from Zakir Suthar and Harmaan Nazim.