Music Marketing Tips for Independent Artists in 2020

Are you an independent artist looking for music marketing tips for 2020? Take a look at this video to learn how HIP Video Promo can help you market your music. Call Andy Gesner and the HIP team at 732-613-1779 or email to learn more!

Hello everyone, I am Andy Gesner, and I am the owner and president of HIP Video Promo!

Over 20 years of helping some of the best bands and artists on the planet, I’m here to share with you one of my most frequently asked questions: “How can you help me with music marketing?” Well, ladies and gentlemen, marketing your art is not a science. It’s a passionate journey that you have to stay focused on throughout your career. There is no exact or perfect way to take care of your music marketing. There are radio promoters; they’re expensive. There are publicists; they’re expensive. Because we work with so many independent artists here at HIP, we key in on the essential parts of your music marketing that you can attend to straight away to help build the buzz, build your brand, and have more potential fans within your musical world.

How do you do it? Well, we suggest three important aspects of music marketing that you must attend to in a timely fashion: number one, music video promotion; number two, social media marketing; and number three, Spotify playlist pitching. These three aspects of music marketing are more important now than they have ever been. Music video promotion is all about getting your video – your music – in front of the maximum amount of potential viewers and listeners. With everyone listening with their eyes, music videos reign supreme. And music videos do not have to be an expensive undertaking. A polished, highly produced music video is always going to gain interest, but sometimes a low budget, thoughtfully prepared clip can do just as well.

Once you have your video completed, you have to think about all the amazing opportunities there are out there to get your new music video exposed. There are the television channels: MTV, MTV2, mtvU, MTV Spankin’ New. Then there’s BET, BET Jams, BET Gospel, and BET Soul. We’ve got Revolt, Music Choice, and Fuse; there are many opportunities for television exposure.

One aspect of television exposure that’s incredibly popular are the OTT channels, which get your music video seen via the internet to apps on Roku, Amazon Fire TV, Google Chromecast, Sling, or Apple TV. We’re pitching your video to all of these people, which means more exposure for you. Then there are the retail pools and content providers: videos seen in fitness centers, shopping malls, department stores, Foot Lockers, and more.

And of course, online publicity is our forte. Having a trusted team of professionals who have relationships with those decision-makers and gatekeepers at the websites and blogs helps independent artists significantly. We can tell your story eloquently and passionately when pitching your video to decision-makers. Having your new music video on a terrific music website or blog – having them validate and vouch for your greatness – is a huge win. Music video promotion is important not just because it spreads the word about your music, but also because it helps your search engine optimization substantially. You’re only as good as the music video that you’re presenting and you don’t get a second chance to make a first impression. So, when you release a new music video, make sure it is a first impression you’re going to be proud of.

Number two, social media marketing. How can you market music without social media? Social media might be a headache for lots of independent artists, but it is a surefire way to make a true, genuine human connection with fans worldwide. And it’s not just Instagram: there are fans to be found on all the different platforms. Whether it’s your YouTube channel, your Facebook, your Twitter, it’s crucial to have a solid, sturdy social media presence on all your online platforms.

Here at HIP, we don’t just tell you what to do; we’re going to teach you what to do. We’re going to work closely with you to optimize all of your social media sites. We’re going to talk about hashtags and how using the correct hashtags can help you tremendously – and how using the wrong hashtags can hurt you quite considerably. Whether it’s hashtags or implementing a compelling call to action, it’s important to have a social media marketing and support team during any promotional campaign because it allows you – the client – more time to focus on your art.

Number three, Spotify. Spotify has become so important – neglecting its importance would be doing our clients a disservice. Getting to these Spotify playlist curators is difficult. They are quite selective; they are very quick to pass or inform us that what we’re pitching does not fit their filter. Having a trusted team pitching your song to Spotify playlist curators is a huge help for your creative career. Here at HIP, we’re very tenacious. We secure spots on excellent user-curated playlists for our clients; while they’re on these playlists, their streams increase.

So, to recap: the radio folks will help you with radio – but that’s going to take big-time money, and the publicists are going to help you with publicity – again, big-time money. We’re all musicians and creatives ourselves, and although our price of admission is not a small amount, it’s quite reasonable considering the return on investment we provide our clients. By bundling music video promotion, social media, marketing, and Spotify playlist pitching, you have a one-stop-shop of trusted pros, fighting the good fight and advocating on your behalf. This way, you, the artist, can easily attend to all the other important spokes in your music marketing wheel and make only one call when it comes time to check in with your promotional team.

If you’re watching this video and you’d like to get more information, I encourage you to give me a call. I’m easily reachable here at HIP Video Promo HQ. I love when new clients reach out so we can talk about your project! Music marketing is vital for the future of your career. You need help, and at lots of these music promo companies, not only do you not speak to the person in charge, you don’t speak to ANYONE! My number here at HIP is (732) 613-1779. If you’d like to email, my email is Don’t delay – give me a call today. I look forward to speaking with you!