Throwback HIP Spotlight: Doomtree

Over the years, we’ve had the pleasure of meeting up with some of our cherished clients to film a video interview that helps viewers get to know the artist as well as learn more about their new music video. Previously called “The HIP Clip”, these videos allow us to help connect artists with the world, as we give some insight and inside information into who they are and the music and videos they make.

The 2012 SXSW music festival was a busy time for HIP Video Promo and all of the featured musicians that we had the honor of promoting back then. We were lucky enough to be able to sit down and chat with a number of the critically acclaimed HIP acts that were making waves and stirring things up, with one of our favorite interviews being with the hip hop collective Doomtree.

In the interview, Doomtree spoke a lot about the proud hip hop culture that they grew up with the city of Minneapolis. It seemed like everyone they knew from the Twin Cities was involved in the underground rap scene and had a pivotal hand in making sure the band had ground to launch off of. Aside from Minneapolis, Doomtree was also able to comment on their new album at the time, No Kings, calling it their most collaborative album yet and something that they were immensely proud to be showing off at SXSW.


Since SXSW 2012, Doomtree has released another album and continues to operate their respective record label as a launchpad for all the great acts that come out of Minneapolis. Truly, they are keeping up with the underground rap culture and doing what they can to promote the city they are from.

Written by HIP Administrative Assistant, Bryan Oliveira.