Music Marketing Release Strategy for 2021

Greetings everyone! I am Andy Gesner, and I am the owner and president of HIP Video Promo. A big question independent artists ask me is, “Andy, how can I develop a music marketing release strategy?”. Having a well-thought-out music marketing release strategy is vital; you don’t want to be spinning your wheels doing things that don’t move the needle. I’m here to share with you my answer for a solid 2021 music marketing release strategy. Call me at 732-613-1779 or email so we can discuss working together!

Number one, visuals. Yes, music videos are still the most potent and powerful way to connect with a new fan. You want to have a marketing plan that includes music videos. Now, your question might be, “how are we going to shoot a music video in the current situation?” Well, lots of artists are going with different kinds of visuals, including lyric videos and animated videos. Your music marketing release strategy should also include singles. Singles are the way to go these days, perhaps with an album later on after you’ve released several singles.

Number two, along with music videos and music video promotion, is Spotify. Spotify has become the most visited outlet for music discovery. Now more than ever, it’s important to have a solid and sturdy presence there. Here at HIP Video Promo, with the right song and the right push, we can help you gain more streams, more followers, and more fans.

Number three – and this will be important for your entire career! – is social media marketing. It’s been proven that the fans that stick around the most are the fans that feel a strong bond with the artists that they adore. As an independent creative, it can sometimes be difficult and time-consuming to be out there for your fans. As a public figure, you should always be working on improving your online presence. But that’s not easy to do on your own, so we have offered social media marketing as part of our promotional campaigns for the past eleven years.

Creating music videos and/or lyric videos, building a strong Spotify presence, and maintaining regular activity on social media – together, these will help move the needle as key pillars of your music marketing release strategy for 2021.

You might still have questions – “What about this? What about that?” Here at HIP, all you need to do is call or email, and that will come right to me – Andy Gesner, the owner and president. I promise it really is that easy to talk to the person in charge at HIP Video Promo! Don’t delay, I’m available to chat! Now is the time to be solidifying your music marketing release strategy. The time is now! Call 732-613-1779 or email, and let’s talk about your music marketing release strategy for 2021.