Over the years, we’ve had the pleasure of meeting up with some of our cherished clients to film a video interview that helps viewers get to know the artist as well as learn more about their new music video. Previously called “The HIP Clip”, these videos allow us to help connect artists with the world, as we give some insight and inside information into who they are and the music and videos they make.
In the summer of 2016, we were able to work with one of our favorite indie labels Suicide Squeeze and Atlanta girl group The Coathangers to promote their video “Down Down.” And here, “girl group” is a compliment: when we met up with them for this HIP Spotlight, they told us about wanting to be poised, strong, powerful women like the girl groups they look up to. They also told us all about coming up with a fun, natural dance routine, having all girls on set to mosh in the crowd, and the visual projections surrounding them.
Check out The Coathangers’ HIP Spotlight below!
While you’re at it, watching The Coathangers’ “Down Down” music video:
Written by HIP Director of Marketing and Communciations, Molly Hudelson.