POLYVINYL RECORD CO.
MAY 29, 2012
One thing that we are the most proud of here at HIP Video Promo is that over the years we’ve been able to develop relationships with labels bands and feel like a part of their family as they constantly grow and become regular contributors to the modern musical landscape. Nowhere has this been more true than our long relationship with Polyvinyl Records and their flagship artist, of Montreal. The new video we bring you today, “Spiteful Intervention”, will be the 11th of Montreal video that we’ve had the pleasure of promoting, and the first from their new album Paralytic Stalks.
We know we’ve been bringing you countless videos from Polyvinyl artists other than of Montreal, such as Vivian Girls, Someone Still Loves You Boris Yeltsin, Deerhoof, Owen, and many more. But one thing not to be overlooked in this time period is just how prolific of Montreal has been, releasing new material at a brisk pace that most modern artists can’t keep up with. Between full lengths, EPs, remixes, and compilations the band has released substantial new material every year. And over this time, the band has never let the moss grow, so to speak, constantly touring and evolving their sound and live show in the process. What began as a quirky indie rock experiment has matured into a full blown rock opera on wheels, with sights and sounds that have no equal.
Over these years, their music videos have been a constant treat, with an evolution that always leaves us guessing, but always leaves us incredibly satisfied. They have enlisted a steady rotation of directors to help create their visual presentations. Whether it be David Barnes (brother of of Montreal principle Kevin Barnes), Jason Miller (“Coquette Coquette” and “Famine Affair”), Sigrid Astrup (“Suffer For Fashion”) or Nina Barnes (L’age D’or), they’ve always been able to find a helping, talented hand. This time they’ve brought back “An Eluardian Instance” director Jesse Ewles to put together what might possibly be their craziest clip yet.
“Spiteful Intervention” shoots out of the gate like a box of Crayolas was thrown into a blender with the California Raisins! It’s a mashup of colors, with Kevin Barnes represented as a swirl of colors on the black palette, and a constant energy flowing through the entire song. But in reality there is a slick calculation and precision happening throughout. Within the action is a manifestation of the song’s lyrics, where Barnes is overwhelmed by the morning light, monsters and serpents over his shoulder and more. Like all of the videos we’ve come to love by of Montreal, this is another that you really need to experience to get the full experience!
As always, the good folks at Polyvinyl Records have hooked us up with copies of the latest release for you and your viewers, so please be in touch if you’d like to get your hands on Paralytic Stalks! If you need more info you can contact Andy Gesner and the HIP Video Promo team at (732)-613-1779 or email us at https://www.hipvideopromo.com/clients/of_montreal_11/. You can also visit www.PolyvinylRecords.com, or www.ofMontreal.net for info about of Montreal.
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For info about of Montreal’s “L’age D’or” video, click HERE
For info about of Montreal’s “Famine Affair” video, click HERE
For info about of Montreal’s “Coquet Coquette” video, click HERE
For info about of Montreal’s “An Eluardian Instance ” video, click HERE
For info about of Montreal’s “Id Engager ” video, click HERE
For info about of Montreal’s “Gronlandic Edit” video, click HERE
For info about of Montreal’s “Suffer For Fashion” video, click HERE
For info about of Montreal’s “Heimdalsgate Like A Promethean Curse” video, click HERE
For info about of Montreal’s “Requiem for O.M.M.2” video, click HERE
For info about of Montreal’s “Wraith Pinned to the Mist and Other Games” video, click HERE