Nick de la Hoyde WINS mtvU’s The Freshmen!

Congrats to Nick De La Hoyde for winning the latest round of The Freshmen Contest!

His video, “By My Side,” will now be added into regular rotation over at mtvU for weeks to come!  

Big UPS to each and everyone who voted!

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River Becomes Ocean WIN mtvU’s The Freshmen!

Congrats to River Becomes Ocean for winning the latest round of The Freshmen Contest!

Their video, “What If I Stay,” will now be added into regular rotation over at mtvU for weeks to come!  We’re stoked.

FIST BUMP to each and everyone who voted!

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PREMIERE: The HIP Spotlight w/ River Becomes Ocean

For a few years already we have witnessed important social phenomenons around music. Ten years ago most bands were basing their songs and music videos on an incessant search for fame and glory whereas, nowadays the use of music to protect or expose sociologic phenomenons and to promote a total commitment to a cause is more and more present on the social medias. It is along these lines that UK-based River Becomes Ocean have decided to create a music video in order to make aware the distress of many people and the danger of isolation and suicide.

In their latest single, “What If I Stay,” Marvin McMahon wrote as much about love as he did about suffering. This song functions as a positive and supportive message for people that end up alone and those who are going through hard moments in life. River Becomes Ocean have always been sympathetic towards the topics of depression and suicide which sadly affect a monumental amount of people in our society, and these conditions and their sufferers are still too much of a taboo. They’ve even enlisted some high profile help by way of Shane Told of Silverstein, who helps to bring the song to a new level.

A few weeks ago we were lucky enough to meet up with singer Marvin McMahon and guitarist Danny Snow here in NJ while they were on holiday here in the states to discuss the music video for “What If I Stay” and what it means to them…

Check it out and don’t forget to watch in 720p or 1080p (high quality)!

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Rocky Dawuni premieres new “Nairobi” on

Rocky Dawuni premiered his stellar, brand new video for “Nairobi” today on Filmed in Nairobi, Kenya, the video offers a tribute to a city, country, and people. It is also a plea for peace and celebration of shared destiny. The video features a who’s-who of Kenya’s top socialites and celebrities, including hip hop artist Juliani; Dr. Abbas Gullet, the Secretary General of the Kenyan Red Cross; and Kenyan dub poet and musician Oneko Arika, to name a few! This is a fantastic video to watch, and one that carries an important message, so check it out below!

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Be a part of Jared Sagal’s “Young Ronaldo” pt.2 music video!

The multifaceted singer, songwriter, producer, music video director, and all around HIP favorite Jared Sagal scored a huge viral hit with his video for his song “Start Over Again” and the Cristian Ronaldo-inspired clip. The video caught fire and scored over 4 million views on YouTube, elating soccer fans across the globe! Now, it’s time for part 2 and Jared is asking fans to be a part of the process. Check out the link below to help make the new video for “90 Minutes” a reality and to create part 2 of the Young Ronaldo story!

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Nalani & Sarina Competing in This Week’s mtvU The Freshmen Competition!

Another HIP client is competing in mtvU’s The Freshmen competition!

This week we’re ecstatic to announce the wildly talented sister-duo Nalani & Sarina are duking it out with their awesome single/video, “Get Away”.

If they win they be added to regular rotation at mtvU!


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PREMIERE: Keke Wyatt “Lie Under You” Music Video


Beloved R&B/Soul singer, Keke Wyatt released the official music video for her stunning new single “Lie Under You” today and it’s a beauty. Longtime fans will be very, very pleased!

Kick your week of right and take a listen here!

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PREMIERE: Allison Geddie “30,000 Days” Music Video via Blastro


There’s a saying “Don’t count the days, make the days count.” The average human lifespan is 30,000 days. That sounds like an endless amount of time to live our lives to the fullest, yet it’s a sad truth that many people at the end of their days look back with regret on things they never did. Rising LA-based singer/songwriter Allison Geddie is acutely aware of this, having been inspired by a dear friend Sandy Cooper who, according to Allison, “lived 21,659 days to the fullest.” With this in her head and heart, Allison penned her single “30,000 Days” after realizing she wanted to spend her 30,000 days inspiring others. In this uplifting new video, she does exactly that.

The music video for the beautiful tune premiered today via; watch it here!

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PREMIERE: The HIP Spotlight w/ Jace The Great

Ask anyone from Newark, and they’ll be quick to tell you that though the race riots of the 1960′s were a defining moment in the city’s history, they are not the only thing that defines the city. It is also a city with a thriving community of creative minds and entrepreneurial spirits. Queen Latifah, Whitney Houston, and Naughty By Nature all emerged from the Brick City. Jamal Gray, aka Jace The Great, is the next product of of this proud city, and his new single “Black Lives Matter” is an uncompromising look at the struggle that exists to get past the same racial disparities that have plagued this country for centuries.

We met up with Jace The Great last month at his studio in East Orange NJ to discuss the inspiration behind his important new single, “Black Lives Matter”. Check it out and don’t forget to watch in 720p (high quality)!

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