HIP Year in Review: 2002

It’s hard to believe HIP has promoted over 4600 music videos since starting as a music video promotion company in the year 2000! It’s been extremely rewarding being on the frontlines with aspiring independent artists and helping their magnificent musical creations find their respective places in the sun.

In 2002, when HIP was still in its early stages, the world was also making great strides with lots of new and exciting developments that would have a profound impact then and thereafter. It was then that Fox premiered American Idol, for which the season 1 winner turned out to be Kelly Clarkson. Apple released the second-generation iPod, holding a then-whopping 20 gigabytes of storage space. Sanyo SCP-5300 gave us the first cell phone to have a built-in camera.

Meanwhile, HIP Video Promo promoted these phenomenal, memorable 2002 music videos:

30 Seconds to Mars – “Capricorn (A Brand New Name)” (7.9M views) – Jared Leto was one of the most acclaimed heartthrobs of the mid-’90s and 2000s. Much of his fan base from his previous role as Jordan Catalano on My So-Called Life could not resist the temptation of following him and his brother, Shannon Leto, on their freshly forming musical adventure. We had the honor of teaming up with them with their debut music video “Capricorn (A Brand New Name)” from their self-titled album, 30 Seconds to Mars. The song connected with the turn of events in Jared’s life as he balanced his acting and musical careers.

Basement Jaxx – “Where’s Your Head At?” (23M views) – It should come as no surprise that the Basement Jaxx have won countless awards and landed multiple top charting hits for their infectiously catchy and lively electronic music. The duo, Felix Buxton and Simon Ratcliff, have had the innate skill and capacity to create some of the top dance club tracks of this period from their early start. Following its release, the “Where’s Your Head At?” music video received a Graphite Pencil at the D&AD Awards, Best Directional Debut at the MVPA Awards, and Best International Video at the Viva Comet Awards. It took place in a science lab training monkeys to perform music, the bandmates taking on the roles of the exaggeratedly humanized animals.

Blind Boys of Alabama – “Higher Ground” (447K views)– The Grammy Award-winning gospel group introduced a whole new take on this Stevie Wonder original with their 2002 debut. With the state of the world two decades later, their uplifting delivery of this already soulful single about passion and persistence through all life’s ups and downs is still highly relevant and transferable to today’s listeners. The Blind Boys of Alabama joined forces when they met in the Alabama Institute for the Negro Blind in 1939, and ever since, they have blessed the ears of everyone who has had their music cross their screens.

Mudhoney – “Sonic Infusion” (101K views) Before there was Nirvana, there was Mudhoney. Their Seattle-born psychedelic rock and grunge tracks laid the foundation for others entering that fresh genre/style. “Sonic Infusion” rolled out with Mudhoney’s album Since We’ve Become Translucent. In essence, it showcased deep and striking guitar lines with rock staple drum-driven beats to support the raspy and powerful vocals. The video had a strong sci-fi influence that provided viewers with a unique frame of mind to soak in this thrilling release. Fast forward to more recent years, Mudhoney gave us the Pedazo De Pastel album in 2019 and has gone on to celebrate their musical past with posts and reprise recordings in honor of their major anniversaries.

Hayden – “Dynamite Walls” (203K views)– Last but not least, the talented singer/songwriter Hayden let listeners come along for the ride down memory lane of “touring by van.” His mellow, easygoing lyrical performance packs “Dynamite Walls” with unmatched genuineness and wholehearted reminiscence. Simultaneously, the song reminds audiences to see the beauty of every single moment in life, even the ones that may not seem ideal at the time. Even today, when you scroll through the music video’s YouTube comments, it is clear that fans and followers adored this Hayden single and its accompanying album, Skyscraper National Park.

Stay Connected with HIP! Call us at 732-613-1779 or email us at info@HIPVideoPromo.com.
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